Money is deeply personal. Yet, it’s a topic that most people only understand on the surface level. Beyond that opaque surface, there is a hidden world of sophisticated financial strategies, gate kept behind the walls of institutional banks and only accessible through wealth managers.
With modern day technology, financial control is shifting to the hands of everyday investors like you. Frec exists to enable that shift and give everyone the chance to create new opportunities for their wealth.
Frec was founded in 2021 and is based out of San Francisco. We’re funded by a long list of incredible investors from companies like Google, Meta, Brex, and more. Our biggest backer is Greylock. Frec has two subsidiaries: one is an SEC registered investment adviser and the other is an SEC registered broker dealer and FINRA member. Assets are housed at Apex Clearing House.
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The Frec team is made up of self-proclaimed finance enthusiasts who came together from leading technology companies. Driven by a shared frustration around antiquated finance tools and costly wealth managers, we built Frec to help anyone (including ourselves) access modern finance tools that are simple to use and low cost.
Mo Al Adham
Founder and CEO
Mo is a serial entrepreneur. Before Frec, he was the first advisor of Instacart, founder of Twitvid, and a product leader at Twitter.
Sandeep Sripada
Chief Technology Officer
Sandeep worked at Twitter and Apple prior to joining Frec. He has a Masters degree in CS (specialization: AI) from Stanford University.
Ashley Rodabaugh
Chief Compliance Officer
Frec is Ashley’s 3rd fintech serving as the CCO. Previously she worked for M1, Tastytrade, and Nationwide. She’s also a licensed attorney.
Dimitri Rodrigo
Head of Brokerage Ops
Dimitri is a brokerage operations principal with 7 years of experience, most recently at M1 Finance. He holds multiple securities licenses.
Amberly Jones
Head of Growth
Amberly is an experienced startup leader focused on marketing and revenue. Prior to Frec, she spent 4 years building Realm. Passion for personal finance. UC Berkeley grad.
Bhavdeep Sethi
Software Engineer
Before Frec, Bhavdeep worked at Twitter and Flipkart. He has done a Masters in Computer Science (Machine Learning) from Columbia University.
Ellani Johnson
Product Designer
Ellani is a designer, previously at Twitter. Before that, she studied Human-Computer Interaction at the University of Washington.
Max Perry Perinato
Software Engineer
Max has 10 years of experience building mobile apps for pre-seed to post-exit startups. He has a Masters in CS from Ca'Foscari University of Venice.
Grace Noh
Product Designer
Before Frec, Grace was a designer at Cruise and VMware. She has a degree in culture and design from UC Berkeley.
Hansen Wang
Software Engineer
Hansen worked at Google, Splunk, and Salesforce before Frec. He graduated from University of Waterloo with an engineering degree.
Qiyao Lou
Software Engineer
Before Frec, Qiyao worked at Google as an engineer, tech lead and eng manager. She graduated from Carnegie Mellon with an engineering degree.
Kevin Lu
Software Engineer
Before Frec, Kevin worked at Google and several other startups. He studied Computer Science at the University of Waterloo and was Frec’s first intern.
Hao Li
Financial Engineer
Hao is a financial engineer at Frec and former Quantitative Researcher at Akuna Capital. He holds a Ph.D. in Applied Mathematics from UCLA.
Isabel Tran
Marketing Manager
Before Frec, Isabel worked in marketing at Ambi Robotics and The Farmlink Project. She studied Business Management at UC Santa Cruz.
John Morton
Account Executive
Senior Account Executive at Frec, dedicated to nurturing clients, making financial tools accessible, and fostering generational wealth. Enjoys the outdoors.