Frec creates
new opportunities
for your wealth.

Money is deeply personal. Yet, it’s a topic that most people only understand on the surface level. Beyond that opaque surface, there is a hidden world of sophisticated financial strategies, gate kept behind the walls of institutional banks and only accessible through wealth managers.

With modern day technology, financial control is shifting to the hands of everyday investors like you. Frec exists to enable that shift and give everyone the chance to create new opportunities for their wealth.

About Frec

Frec was founded in 2021 and is based out of San Francisco. We’re funded by a long list of incredible investors from companies like Google, Meta, Brex, and more. Our biggest backer is Greylock. Frec has two subsidiaries: one is an SEC registered investment adviser and the other is an SEC registered broker dealer and FINRA member. Assets are housed at Apex Clearing House.

Golden gate bridge

Our investors

Greylock Partners

And angel investors from

GoogleMetaBrexAngellistAppleInstacart

Meet the team

The Frec team is made up of self-proclaimed finance enthusiasts who came together from leading technology companies. Driven by a shared frustration around antiquated finance tools and costly wealth managers, we built Frec to help anyone (including ourselves) access modern finance tools that are simple to use and low cost.

Mo Al AdhamMo Al Adham

Mo Al Adham

Founder and CEO

Mo is a serial entrepreneur. Before Frec, he was the first advisor of Instacart, founder of Twitvid, and a product leader at Twitter.

Sandeep SripadaSandeep Sripada

Sandeep Sripada

Chief Technology Officer

Sandeep worked at Twitter and Apple prior to joining Frec. He has a Masters degree in CS (specialization: AI) from Stanford University.

Ashley RodabaughAshley Rodabaugh

Ashley Rodabaugh

Chief Compliance Officer

Frec is Ashley’s 3rd fintech serving as the CCO. Previously she worked for M1, Tastytrade, and Nationwide. She’s also a licensed attorney.

Dimitri RodrigoDimitri Rodrigo

Dimitri Rodrigo

Head of Brokerage Ops

Dimitri is a brokerage operations principal with 7 years of experience, most recently at M1 Finance. He holds multiple securities licenses.

Líney ArnórsdóttirLíney Arnórsdóttir

Líney Arnórsdóttir

Head of Marketing

Líney has held various marketing roles at companies like Affirm, Titan, and JUUL. She has a degree from Stanford Graduate School of Business.

Bhavdeep SethiBhavdeep Sethi

Bhavdeep Sethi

Software Engineer

Before Frec, Bhavdeep worked at Twitter and Flipkart. He has done a Masters in Computer Science (Machine Learning) from Columbia University.

James NeufeldJames Neufeld

James Neufeld

Software Engineer

James works primarily on portfolio optimization algorithms. He was previously an ML engineer at Twitter and holds a PhD in machine learning.

Ellani JohnsonEllani Johnson

Ellani Johnson

Product Designer

Ellani is a designer, previously at Twitter. Before that, she studied Human-Computer Interaction at the University of Washington.

Max Perry PerinatoMax Perry Perinato

Max Perry Perinato

Software Engineer

Max has 10 years of experience building mobile apps for pre-seed to post-exit startups. He has a Masters in CS from Ca'Foscari University of Venice.

Grace NohGrace Noh

Grace Noh

Product Designer

Before Frec, Grace was a designer at Cruise and VMware. She has a degree in culture and design from UC Berkeley.

Hansen WangHansen Wang

Hansen Wang

Software Engineer

Hansen worked at Google, Splunk, and Salesforce before Frec. He graduated from University of Waterloo with an engineering degree.

Nick IsaacsNick Isaacs

Nick Isaacs

Software Engineer

Nick is a software engineer who previously worked at Twitter and VictorOps (now Splunk). He likes to ride his bicycle.

If you’re interested in becoming a Freckle, reach out to us at team@frec.com.
For media inquiries, please contact press@frec.com.