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Featured

17 min read • Apr 1, 2024

The Direct Indexing Handbook

1 min read • Sep 15, 2025

Frec surpasses $400M and begins onboarding customers to long short direct indexing

2 min read • May 20, 2025

Frec surpasses $280M and announces long/short direct indexing for everyday investors

3 min read • Apr 30, 2025

What’s new: April 2025

3 min read • Dec 18, 2024

Frec iOS app is live and we’ve reached $170 million in customer assets

6 min read • Sep 28, 2024

How Frec strives to keep your money safe

11 min read • Jul 17, 2025

White paper: Long short direct indexing

Direct indexing 101

5 min read • May 12, 2025

Direct indexing: The ends justify the means

6 min read • Mar 8, 2025

Portfolio allocations for direct indexing

3 min read • Feb 27, 2025

Strategic wash sales to increase tax loss harvesting on recurring deposits by up to 16%

9 min read • Feb 3, 2025

White paper: Direct indexing tax efficiency extends into retirement and withdrawals

8 min read • Feb 3, 2025

White paper: Impact of deposit frequency on tax efficiency in direct indexing

8 min read • Jan 21, 2025

White paper: Using risk models to enhance direct indexing

5 min read • Dec 16, 2024

The benefits of direct indexing

16 min read • Sep 6, 2024

Comparing Frec to other direct indexing providers

10 min read • May 15, 2024

The evolution from mutual funds → ETFs → Direct Indexing

17 min read • Apr 1, 2024

The Direct Indexing Handbook

5 min read • Dec 20, 2023

Filing your taxes: Turning tax losses into real dollar savings

3 min read • Sep 19, 2023

Three examples of direct indexing in action

3 min read • Sep 19, 2023

Why you should leave tax loss harvesting to the algorithms

15 min read • Sep 15, 2023

White paper: What is Direct Indexing? How Frec’s algorithm works

15 min read • Sep 8, 2023

White paper: Direct indexing vs ETF: Which tax-loss harvesting strategy yields better results?

20 min read • Nov 30, 2022

White paper: Direct indexing transaction costs

White papers

11 min read • Jul 17, 2025

White paper: Long short direct indexing

9 min read • Feb 3, 2025

White paper: Direct indexing tax efficiency extends into retirement and withdrawals

8 min read • Feb 3, 2025

White paper: Impact of deposit frequency on tax efficiency in direct indexing

8 min read • Jan 21, 2025

White paper: Using risk models to enhance direct indexing

15 min read • Sep 15, 2023

White paper: What is Direct Indexing? How Frec’s algorithm works

15 min read • Sep 8, 2023

White paper: Direct indexing vs ETF: Which tax-loss harvesting strategy yields better results?

20 min read • Nov 30, 2022

White paper: Direct indexing transaction costs

Other products & features

4 min read • Nov 27, 2024

Making the most of Fed rate cuts with a portfolio line of credit

5 min read • Dec 20, 2023

Filing your taxes: Turning tax losses into real dollar savings

4 min read • Nov 16, 2023

Borrowing against your portfolio instead of selling stocks

3 min read • Sep 19, 2023

Why you should leave tax loss harvesting to the algorithms

Case studies

6 min read • Apr 29, 2024

Why one of Wealthfront’s first customers switched to Frec for direct indexing

5 min read • Apr 5, 2024

Why Evan, an engineering leader, moved from ETFs to direct indexing

5 min read • Apr 5, 2024

Why Esther, an angel investor and startup founder, uses Frec for long-term investing

6 min read • Apr 5, 2024

Why Richard, former hedge fund manager, chose Frec for direct indexing

Frec news

1 min read • Sep 15, 2025

Frec surpasses $400M and begins onboarding customers to long short direct indexing

2 min read • May 20, 2025

Frec surpasses $280M and announces long/short direct indexing for everyday investors

3 min read • Apr 30, 2025

What’s new: April 2025

3 min read • Dec 18, 2024

Frec iOS app is live and we’ve reached $170 million in customer assets

6 min read • Sep 28, 2024

How Frec strives to keep your money safe

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Get the latest Frec resources

The Direct Indexing Handbook

Frec surpasses $400M and begins onboarding customers to long short direct indexing

Frec surpasses $280M and announces long/short direct indexing for everyday investors

What’s new: April 2025

Frec iOS app is live and we’ve reached $170 million in customer assets

How Frec strives to keep your money safe

White paper: Long short direct indexing

Direct indexing 101

Direct indexing: The ends justify the means

Portfolio allocations for direct indexing

Strategic wash sales to increase tax loss harvesting on recurring deposits by up to 16%

White paper: Direct indexing tax efficiency extends into retirement and withdrawals

White paper: Impact of deposit frequency on tax efficiency in direct indexing

White paper: Using risk models to enhance direct indexing

The benefits of direct indexing

Comparing Frec to other direct indexing providers

The evolution from mutual funds → ETFs → Direct Indexing

The Direct Indexing Handbook

Filing your taxes: Turning tax losses into real dollar savings

Three examples of direct indexing in action

Why you should leave tax loss harvesting to the algorithms

White paper: What is Direct Indexing? How Frec’s algorithm works

White paper: Direct indexing vs ETF: Which tax-loss harvesting strategy yields better results?

White paper: Direct indexing transaction costs

White papers

White paper: Long short direct indexing

White paper: Direct indexing tax efficiency extends into retirement and withdrawals

White paper: Impact of deposit frequency on tax efficiency in direct indexing

White paper: Using risk models to enhance direct indexing

White paper: What is Direct Indexing? How Frec’s algorithm works

White paper: Direct indexing vs ETF: Which tax-loss harvesting strategy yields better results?

White paper: Direct indexing transaction costs

Other products & features

Making the most of Fed rate cuts with a portfolio line of credit

Filing your taxes: Turning tax losses into real dollar savings

Borrowing against your portfolio instead of selling stocks

Why you should leave tax loss harvesting to the algorithms

Case studies

Why one of Wealthfront’s first customers switched to Frec for direct indexing

Why Evan, an engineering leader, moved from ETFs to direct indexing

Why Esther, an angel investor and startup founder, uses Frec for long-term investing

Why Richard, former hedge fund manager, chose Frec for direct indexing

Frec news

Frec surpasses $400M and begins onboarding customers to long short direct indexing

Frec surpasses $280M and announces long/short direct indexing for everyday investors

What’s new: April 2025

Frec iOS app is live and we’ve reached $170 million in customer assets

How Frec strives to keep your money safe

Looking for product help?

Create your account today.

Want to speak to a human?We're here to help.

Want to speak to a human?
We're here to help.