Frec iOS app is live and we’ve reached $170 million in customer assets

We are excited to announce two major milestones: the launch of our new iOS mobile app and reaching $170 million in customer assets. This remarkable growth, following our $100 million milestone in August 2024, demonstrates the increasing demand for direct indexing made simple for self-directed investors.

Introducing the Frec mobile app

Our app brings the full power of direct indexing to your fingertips, allowing you to manage your portfolio and optimize tax savings on the go. It maintains our core philosophy of simplicity, low fees, and tax efficiency – now available wherever you are.

Expanding our product suite

Alongside our mobile app launch, we also recently expanded our Portfolio Line of Credit feature, allowing investors to:

• Establish new direct index positions by combining cash with borrowed funds
• Borrow up to 70%¹ of their investment portfolio value
• Use existing securities as collateral without disrupting long-term investment strategies
• Leverage their portfolio to increase positions where returns may exceed the current 5.58% borrowing rate

Staying true to our mission

While others in the space have shifted their focus toward retail investors or advisor models, we remain steadfast in our commitment to serving high-net-worth self-directed investors. As our Founder and CEO Mo Al Adham explains: “Staying true to our roots as a direct-to-consumer platform is core to who we are. Unlike others in the space, we’ve never lost sight of the self-directed investor. Our mobile app is paramount for serving this audience, ensuring they have the tools they need to build and manage portfolios and create tax savings.”

The power of direct indexing

For those new to our platform, direct indexing allows you to own the individual components of an index directly. This approach enables you to track index returns while potentially benefiting from tax-loss harvesting opportunities, enhancing your after-tax returns. By combining this powerful strategy with our new mobile app and Portfolio Line of Credit, we’re providing even more tools for portfolio management.

Looking ahead

As direct indexing continues to grow in popularity and its growth rate is projected to outpace ETFs and mutual funds, we remain committed to leading innovation in this space. Our focus continues to be on serving financially savvy individual investors who value low fees, simplicity, and tax efficiency – all delivered without reliance on wealth advisors.

We’re proud of reaching $170 million in customer assets, but it is still the tip of the iceberg. With our new mobile app and expanded product offerings, we are better positioned than ever to help our customers build and manage their wealth with precision and control.

Disclosures: Investing involves risk, including possible loss of principal. Borrowing against your portfolio adds to that risk, including losing more than invested. Direct indexing strategies may not be suitable for all investors. Please carefully consider your financial situation, risk tolerance, and investment objectives before making any investment decisions. Past performance does not guarantee future results. Borrow rate will vary with EFFR. The amount available to borrow is based on the positions in your portfolio.