Cut the fees, keep the gains

A direct indexing platform built for the self-directed investor

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Screenshot of Frec's direct indexing home page

Screenshot of Frec's direct indexing positions page

Choose from your favorite indices

Our indices are licensed directly from providers and span market caps, regions, sectors, values, and more.

Start with as low as $20,000 for only 0.09%annually.

Invest your way

Customize your portfolio to align with your investment strategy.

Add, exclude, or adjust the weight of stocks or sectors in your direct indices.¹

Leave the harvesting to us

We've licensed MSCI's Barra risk model, getting you up to 40%² of your initial investment in tax losses harvested with less than 1%³ in tracking error.

We'll do daily tax loss harvesting checks on your portfolio, while you just sit back and watch your tax savings grow.

Did you know direct indexing could harvest up to 2 times the losses⁴ than ETF-to-ETF tax loss harvesting (commonly offered by Betterment & Wealthfront) could? Learn more.

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“Frec helped me offset almost all of my gains in 2024. Frec is like your financial best friend to have in your arsenal for paying less in taxes. I am excited to see what happens this year.”

Chris Y.

VP of Product

Screenshot of Frec's portfolio allocation feature

Manage a portfolio of direct indices

Set up a portfolio allocation with multiple indices to keep your accounts balanced according to your investment plan.

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Sophisticated tools, simplified

Without the need for a human advisor, nor the high fees that come with one.

See how you're tracking the index

Check how your direct index is tracking the comparison ETF.

Screenshot of Frec's portfolio tracking error feature

Estimate your tax impact

See your potential tax impact before you take action.

Screenshot of Frec's portfolio estimated tax impact feature

Stock lending

Maximize every stock in your index by lending them out.

Withdraw anytime

You can withdraw at any time, tax-efficiently. Or, borrow up to 70% of your portfolio at a low fee.⁵

Screenshot of withdrawing from a direct index on Frec

Move stocks in and out

You have the flexibility to move stocks in and out of your direct index.

Screenshot of moving stocks into a direct index on Frec

Moving stocks from your self-managed account to a direct index

See the granular trades

Dig into the details of all the trades happening behind the scenes.

Get started your way

Fund your account with what works best for you—whether it's a cash deposit or bringing over your existing stocks.

Minimum investment starts at $20,000.

(01)

Create your account

Open a Frec account in minutes. We support individual, joint, trust, and business accounts.

(02)

Choose your direct index

Choose your index and personalize it. Add, exclude, or adjust the weights of stocks or sectors.

Russell 1000 index

Comparable to IWB, iShares Russell 1000 ETF

1 year return

+10.38%

CRSP US Total Market index

Comparable to VTI, Vanguard Total Stock Market Index Fund

1 year return

+13.85%

(03)

Fund your index

Connect your bank securely via Plaid to deposit cash or wire funds same-day.⁶ Get started with only 50% down, and borrow the difference with our low-rate portfolio line of credit.

(04)

Grow your tax savings

Sit back and relax while we do the heavy lifting for you. Watch as your tax losses accumulate, all while having the transparency and control you need.

Get startedGet started

NewLong short direct indexing

Want even more out of your direct index?

Now available to everyone with:

Low minimums

No human advisor needed

See how we compare

Not supported — This chart compares the only known fully automated US retail providers of direct indexing as of Sep 15, 2025. All other providers require interactions with a human advisor prior to investing. All data is subject to change. Terms and restrictions may differ between competitors.

FAQs

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Join the future of investing today.

We support individual, joint, trust and business accounts.

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We're here to help.

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A direct indexing platform built for the self-directed investor

Choose from your favorite indices

Invest your way

Leave the harvesting to us

Chris Y.

Manage a portfolio of direct indices

Sophisticated tools, simplified

Get started your way

Create your account

Choose your account type

Choose your direct index

Fund your index

Select your institution

Grow your tax savings

Want even more out of your direct index?

Take Frec anywhere

Download the mobile app from your store.

Available on:

Take Frec anywhere

See how we compare

FAQs

Join the future of investing today.

Want to speak to a human?
We're here to help.

A direct indexing platform built for the self-directed investor

Choose from your favorite indices

Invest your way

Personalize your index

Choose where your dividends go

Set trading restrictions

Enable strategic wash sales

Change your tracking preference

Leave the harvesting to us

Chris Y.

Manage a portfolio of direct indices

Sophisticated tools, simplified

Get started your way

Create your account

Choose your direct index

Fund your index

Grow your tax savings

Want even more out of your direct index?

Take Frec anywhere

Download the mobile app from your store.

Available on:

Take Frec anywhere

See how we compare

FAQs

Do I own the individual stocks within my direct index?

How much could I tax loss harvest? How does that compare to ETFs?

What can I customize with a direct index?

How does Frec track the index? How much tracking error will there be?

How much does it cost to direct index on Frec?

Can I fund my direct index with existing stocks?

Does direct indexing make filing my taxes harder?

Join the future of investing today.

Want to speak to a human?We're here to help.

Want to speak to a human?
We're here to help.