Frec
Get started

Cut the fees, keep the returns

A direct indexing platform built for the self-directed investor

Get started
Screenshot of Frec's direct indexing home page
Screenshot of Frec's direct indexing positions page

Choose from your favorite indices

Our indices are licensed directly from providers and span market caps, regions, sectors, values, and more.


Start with as low as $20,000 for only 0.09% annually.

direct indexing icon
S&P 500®
direct indexing icon
Dow Jones U.S. Dividend 100
direct indexing icon
CRSP US Mid Cap Growth
direct indexing icon
CRSP US Mid Cap Value
direct indexing icon
CRSP US Small Cap
direct indexing icon
Russell 1000
direct indexing icon
S&P 100®
direct indexing icon
S&P 500® Shariah
direct indexing icon
MSCI EAFE ADR
direct indexing icon
S&P 500® Information Technology
direct indexing icon
CRSP US Large Cap
direct indexing icon
CRSP US Small Cap Growth
direct indexing icon
CRSP US Small Cap Value
direct indexing icon
CRSP US Total Market
direct indexing icon
Russell 2000
direct indexing icon
S&P Developed Markets ADR
direct indexing icon
MSCI World ADR
direct indexing icon
S&P 500® Momentum
direct indexing icon
CRSP US Large Cap Growth
direct indexing icon
CRSP US Large Cap Value
direct indexing icon
CRSP US Mid Cap
direct indexing icon
MVIS® US Listed Semiconductor 25
direct indexing icon
Russell 3000
direct indexing icon
S&P Emerging ADR
direct indexing icon
MSCI ACWI ADR

Invest your way

Customize your portfolio to align with your investment strategy.

Add, exclude, or adjust the weight of stocks or sectors in your direct indices.1

“Frec helped me offset almost all of my gains in 2024. Frec is like your financial best friend to have in your arsenal for paying less in taxes. I am excited to see what happens this year.”

Chris Y.

VP of Product

“I've referred many people to Frec. Their value proposition is unmatched: 0.09% cost, no additional risk since it's the same underlying investments, no extra effort, and meaningful tax upside.”

Ryan O.

Business Owner

Testimonials may not be representative of the experience of other customers, there is no guarantee of future performance or success, and all are current Frec customers and were not paid for these statements.
Screenshot of Frec's portfolio allocation feature

Manage a portfolio of direct indices

Set up a portfolio allocation with multiple indices to keep your accounts balanced according to your investment plan.

Get started

Sophisticated tools, simplified

Without the need for a human advisor, nor the high fees that come with one.

See how you're tracking the index

Check how your direct index is tracking the comparison ETF.

Screenshot of Frec's portfolio tracking error feature

Estimate your tax impact

See your potential tax impact before you take action.

Screenshot of Frec's portfolio estimated tax impact feature

Stock lending

Maximize every stock in your index by lending them out.

Screenshot of Frec's portfolio stock lending feature

Withdraw anytime

You can withdraw at any time, tax-efficiently. Or, borrow up to 70% of your portfolio at a low fee.5

Screenshot of withdrawing from a direct index on FrecWithdrawing to a bank account from Frec

Move stocks in and out

You have the flexibility to move stocks in and out of your direct index.

Screenshot of moving stocks into a direct index on FrecMoving stocks from your self-managed account to a direct index

See the granular trades

Dig into the details of all the trades happening behind the scenes.

Get started your way

Fund your account with what works best for you—whether it's a cash deposit or bringing over your existing stocks.


Minimum investment is $20,000.

(01)

Create your account

Open a Frec account in minutes. We support individual, joint, trust, and business accounts.

(02)

Choose your direct index

Choose your index and personalize it. Add, exclude, or adjust the weights of stocks or sectors.

direct indexing icon

Russell 1000 index

Comparable to IWB, iShares Russell 1000 ETF

1 year return

+10.38%

direct indexing icon

CRSP US Total Market index

Comparable to VTI, Vanguard Total Stock Market Index Fund

1 year return

+13.85%

(03)

Fund your index

Connect your bank securely via Plaid to deposit cash or wire funds same-day.6 Get started with only 50% down, and borrow the difference with our low-rate portfolio line of credit.

(04)

Set it & forget it

Sit back and relax while we do the heavy lifting for you. Capture similar market returns and unlock opportunities to harvest losses, all with the transparency and control you need.

Get started
Long short direct indexing
Want even more out of your direct index?

Now available to everyone with:

Low minimums

No human advisor needed

Screenshot of Frec's direct indexing home page
Take Frec anywhere

Download the mobile app:

App StoreGoogle Play

See how we compare

Frec Direct Indexing
Wealthfront
S&P 500 Direct
Fidelity
Fidfolios®
Indices
25
1
4
Customization
Advanced
Limited
Limited
Invest in multiple direct indices
Supported
Not supported
Not supported
Transparent benchmark comparison
Supported
Not supported
Not supported
Flexible dividend preferences
Supported
Not supported
Not supported
Strategic wash sales
Supported
Not supported
Not supported
Tracking preference
Supported
Not supported
Not supported
Portfolio allocations
Partially supported
Partially supported
Partially supported
Stock lending
Partially supported
Partially supported
Partially supported
This chart compares the only known fully automated US retail providers of direct indexing as of . All other providers require interactions with a human advisor prior to investing. All data is subject to change. Terms and restrictions may differ between competitors.

FAQs

Help center
Join the future of investing today.

We support individual, joint, trust and business accounts.

Get started
Want to speak to a human?
We're here to help.
Schedule a call

Check the background of Frec Securities LLC on FINRA's BrokerCheck. Questions? Reach out to us at help@frec.com.

1

You can add, remove, or adjust the weights of up to 25 stocks. You can also remove or adjust the weights of up to 5 sectors for all indices except for the S&P 500® Information Technology Index and the MVIS® US Listed Semiconductor 25 Index.

2

40% tax losses harvested from a portfolio is based on a ten-year time frame and simulation results from Frec's direct index model tracking the S&P 500 index. The results are hypothetical, do not reflect actual investment results, and are not a guarantee of future results. The simulations were run to tax loss harvest on a weekly basis in a ten-year time frame of ninety-day increments from 12/17/2003-06/10/2022 with a $50,000 initial deposit. The simulations averaged at the end of year ten resulted in a 40% accumulated tax loss savings and include a 0.10% AUM fee.

3

A tracking error of +/- 1% is based on a 10-year simulation of the S&P 500 with a standard deviation of observed excess return over 36 simulation runs from 12/17/2003-06/10/2022 with a $50,000 deposit was 8.2% or approximately +/- 0.77% annually. The results are hypothetical, do not reflect actual investment results, and are not a guarantee of future results.

4

“Up to 2 times the losses” refers to results generated by Frec's S&P 500 direct indexing model of 38.4% in tax losses harvested for Frec's direct indexing portfolio compared to 20.2% for an ETF-to-ETF tax loss harvesting strategy. These results are hypothetical, do not reflect actual investment results, and are not a guarantee of future results. They were generated with a one-time $50,000 investment into Frec's S&P 500 direct indexing strategy and an ETF strategy trading between SPY and IVV for a ten year time frame of ninety day increments from 12/17/2003-07/25/2023. The simulations considered a 0.10% fee structure and a 0.25% fee structure for the ETF strategy. Wealthfront and Betterment are roboadvisers that utilize an ETF-to-ETF tax loss harvesting strategy.

5

Frec allows you to borrow a maximum of 70% of your portfolio value. The amount available to borrow (maximum line of credit) is based on the positions in your portfolio (loan to value of positions range from 0% to 75%). The initial borrow amount available is typically 50% of your portfolio value. This amount can gradually increase to a maximum of 70% when your portfolio appreciates in value. If you transfer assets from another broker, the initial borrow amount received can be higher than 50% if you have accumulated sufficient value in your Special Memorandum Account (SMA) at the delivering broker and the value is sent to us with the transfer. If you are transferring assets from a portfolio margin account, please contact help@frec.com to update your SMA.

6

ACH and wire transfers typically settle the same day, but delays may occur if they're submitted after our daily cut-off times or require further review.

Testimonials may not be representative of the experience of other customers, there is no guarantee of future performance or success, and all are current Frec customers and were not paid for these statements.

Frec is making sophisticated investing strategies simple and accessible. By using frec.com, you accept our Terms of Use and Privacy Policy. Frec is only available to US residents. Frec refers to Frec Markets, Inc., and its wholly owned subsidiaries, Frec Securities LLC and Frec Advisers LLC. Read about the services and differences between the entities in our Form CRS.

Product images are for illustrative purposes only.

FREC © 2026 Frec Markets, Inc.
All rights reserved.