Tax-aware investing for smart money.
Keep more of your money by investing in the
market while aiming to minimize capital gains.
Member SIPC
$1B+ in assets
SEC registered
Fiduciary1
Level up your investing
without leveling up fees
without leveling up fees
Access low-cost direct indexing
Get tax-efficient market returns, no human advisor needed.
Tax-efficient investing
Automate tax-loss harvesting to unlock potential tax savings.
Make it your own
Invest in multiple indices and make your portfolio personalized to you.
Get to know our products
Classic direct indexing
What if you could invest in the market while potentially saving thousands on your taxes?
You can do this with Frec Direct Indexing, and it takes zero additional effort. Get started with fees as low as 0.09%.
Long short direct indexing
Get even more out of your direct index through long short direct indexing.
Previously available exclusively through hedge funds with $1m minimums, long short direct indexing is now available to anyone on Frec.
How does direct indexing save you on taxes?
Chosen by employees at
“I really appreciate that using Frec is as easy as putting my money in an ETF, but it also has this other benefit, which none of the other services that I use have: reducing my taxes.”
Esther C.
Angel Investor
“I love the focus on the customer and the ongoing outreach. It's inspiring to see a financial company that actually listens.”
Dave A.
Marketing Manager
“If you're looking to do direct indexing for a fraction of the price advisors charge, I highly recommend Frec. They are also super responsive to feedback.”
Christina G.
Product Manager
“Frec takes a lot of the complexity of direct indexing you'd normally associate with firms like Goldman Sachs or Morgan Stanley and makes them much easier to use with lower minimums and lower costs.”
Ryan D.
Sales engineer
“Looking forward, direct indexing may well one day replace ETFs. People are going to recognize that having a passive indexing account at places like Frec is better than owning an ETF.”
Richard V.H.
Professor @ Poznan University
Testimonials may not be representative of the experience of other customers, there is no guarantee of future performance or success, and all are current Frec customers and were not paid for these statements.
How much more could you
get with direct indexing?
In a year, your portfolio could grow an additional
1.34%2
Based on a classic direct index of the Russell 1000, net of fees.Join the forefront of index investing
Just like ETFs were an evolution of mutual funds, direct indexing is an evolution of ETFs.
Modern-day technology has enabled direct indexing to be a smarter and more tax-efficient way to participate in the market.
Your money is secure
Safety & privacy are our cornerstones.
Your funds are held in your name at third-party Apex Clearing, one of the largest U.S. custodians with over $200B in assets for leading financial technology companies. In the unlikely event that something happens to Frec, your assets will be fully accessible.
Manage a portfolio of direct indices
Set up a portfolio allocation with multiple indices to keep your accounts balanced according to your investment plan.
Utilize your existing stocks
Easily transfer stocks from your brokerage and use them to fund a direct index, or enable auto conversion, which will sell them tax-efficiently and invest the proceeds into a direct index.
Track your tax savings over time
See how much more your portfolio could be worth if you reinvested the tax savings you got from Frec.
See how Frec works
Interactive demo
Experience it
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